Par2Play
Website development
The brief
Surfaces Tiles is a well-established tile retailer based in London, U.K. Known for offering high-quality tiles at unbeatable prices, the company has built a reputation as a customer-centric brand. With a strong focus on reliability, Surfaces Tiles is now a leading name in the U.K. tile industry. Their online platform continues to deliver exceptional customer experiences, competitive prices, and top-quality products to consumers across the U.K.
https://www.surfacestiles.co.ukWhat we do
Website Design & Development
Industry
Real Estate
Platforms
WordPress
WooCommerce
The Challenge:
Surfaces Tiles needed to evolve from a traditional tile retailer to a modern e-commerce platform. The challenge was to create an online store that would match their reputation for quality and service while offering customers a seamless and hassle-free experience when searching for and purchasing tiles. They required a user-friendly, visually engaging, and highly functional website that would reflect their brand values and help them stand out in a competitive online retail market.
Objectives of the Design:
- Develop a responsive, mobile-friendly design that ensures optimal performance across all devices.
- Simplify the search and purchase process for tiles to enhance user experience.
- Incorporate clear navigation, high-quality visuals, and product details to support informed purchasing decisions.
- Build a fast, secure, and scalable e-commerce platform with easy-to-use checkout and payment systems.
- Improve the website’s SEO to increase online visibility and drive traffic.
“The approach Webyant took for our project was refreshingly innovative. The team not only embraced this new direction but also demonstrated remarkable responsiveness throughout the process. The outcome, our website, stands as a testament to their dedication and expertise. We want to express our heartfelt gratitude to the entire team for their instrumental role in crafting this truly spectacular website.”
Shreya Onwer, Surfaces Tiles
What We Did:
- Discovery and Research: We conducted extensive research on Surfaces Tiles’ target market and competitors to understand the core needs and challenges of their customers. This helped in designing an intuitive and user-friendly interface.
- UI/UX Design: We crafted a clean, modern design that reflects the Surfaces Tiles brand. The layout was built with easy navigation in mind, featuring an efficient product search filter, high-quality images, and detailed product descriptions.
- E-Commerce Integration: We developed a custom e-commerce solution on WooCommerce, integrating a smooth and secure checkout system. Customers can now easily browse and buy tiles with a few clicks.
- SEO Optimization: We optimized the website structure, content, and product pages to improve search engine rankings, helping the site attract more organic traffic.
- Mobile Optimization: A fully responsive design was implemented to ensure that the website looks great and functions smoothly across all devices, from desktops to mobile phones.
- Testing and Launch: Extensive testing was conducted to ensure the website was bug-free, secure, and performing optimally before the final launch.
Results:
- Increased Online Traffic: Post-launch, Surfaces Tiles saw a significant increase in web traffic and engagement due to the SEO improvements and mobile responsiveness.
- Boost in Online Sales: The e-commerce platform led to a 40% increase in online sales within the first quarter.
- Enhanced User Experience: Customers reported a much smoother and quicker shopping experience, contributing to higher customer satisfaction and repeat business.
- Higher Conversion Rates: The simplified design and enhanced navigation resulted in higher conversion rates, with more customers completing purchases.
Key Goals:
- Build an engaging, easy-to-navigate website that attracts and retains customers.
- Improve search engine rankings and online visibility.
- Drive online sales and increase conversion rates.
- Offer a secure, hassle-free shopping experience that builds customer loyalty.
Conclusion:
The website redesign for Surfaces Tiles transformed their online presence, helping them better serve their customers and compete in the growing digital retail space. With a focus on user experience, mobile responsiveness, and e-commerce functionality, Surfaces Tiles is now equipped with a high-performance website that supports their long-term growth and success in the tile industry.
