Digital Marketing
AI-EnabledSearch engine marketing services that capture ready-to-buy customers
Overview
Win the search results page
Search engine marketing (SEM) puts your business at the top of Google and Bing when buyers search for your products or services. Our search engine marketing services combine paid search with SEO so you capture demand now while building long-term organic visibility.
We research high-intent keywords, write compelling ads, build focused landing pages and track every lead back to the search that produced it.
How AI makes our Search Engine Marketing (SEM) better
We combine proven marketing fundamentals with AI tools that find opportunities faster and show you clearly what is working.
- 01
AI bid strategies
Smart bidding tuned to real conversions and lead quality.
- 02
Search term mining
AI finds new keywords and negatives automatically.
- 03
Ad copy testing
AI-generated variations tested continuously.
- 04
Budget forecasting
Predict results before you spend.
- 05
Lead quality scoring
Optimise for leads that become customers.
- 06
Automated reporting
Plain-English weekly performance summaries.
What's included
Our SEM services include
Keyword and intent research
Focus budget on searches that convert.
Search ad campaigns
Google and Microsoft Ads campaigns built properly.
Landing page optimisation
Pages designed to turn clicks into leads.
Conversion tracking
Calls, forms and sales tracked accurately.
Bid and budget management
Smart bidding tuned to your goals.
Paid and organic alignment
SEO and ads working together, not competing.
How we work
Our Search Engine Marketing (SEM) process
- Step 01
Audit
Website, rankings, ads, social and analytics reviewed for quick wins.
- Step 02
Strategy
A channel plan with targets, budgets and timelines.
- Step 03
Setup and tracking
Analytics, conversion tracking and dashboards configured properly.
- Step 04
Launch
Campaigns, content and optimisations go live.
- Step 05
Optimise
Weekly testing of keywords, creatives, audiences and pages.
- Step 06
Report
Monthly results in plain English with next steps.
Industries
Industries we serve
Health & Fitness
Fintech
EdTech
Real Estate
Hospitality
eCommerce
Sports
Logistics
Tech stack
Technologies we use
- Google Search Console
- Google Analytics
- Google Ads
- Meta Ads
- Semrush
- Ahrefs
- HubSpot
- Mailchimp
- Looker Studio
- YouTube
- Brevo
Brands associated with Webyant
FAQ
Search Engine Marketing (SEM) FAQs
What is the difference between SEM and SEO?
SEM usually refers to paid search advertising, which delivers immediate visibility. SEO earns organic rankings over time. Using both gives you the most visibility for your budget.
How much should I spend on search ads?
It depends on your industry and goals. Many small businesses start with ₹30,000 to ₹1,00,000 per month in ad spend, then scale what works.
Do you manage Microsoft (Bing) Ads too?
Yes. We manage Google Ads and Microsoft Ads campaigns.
Ready to talk about Search Engine Marketing (SEM)?
Request a free quote. Our team will reply within one business day with next steps.